The Oñoirũ Association, as a 100% peasant-led and developed initiative, goes beyond being a successful national company in the yerba mate industry. It has a strong commitment to strengthening family farming.

Through a collaborative agroecological model, Oñoirũ rescues and promotes the knowledge and experiences of peasant farming by providing ongoing technical training, facilitating local and international cultural exchanges, and forming alliances with other organizations. This approach aims to foster sustainable, agroecological, and cultural development for both the association’s members and the general population of the country.